For years, the founders of Butter Avenue, Tina and Calvin have traveled with a passion for tasting some of the best dishes the world has to offer – particularly desserts. They enthusiastically savoured sweets in cosmopolitan cities like Paris, Tokyo, New York, Taipei and others. Their food experiences not only tasted good, but they were also masterpieces and works of art. Their inspiration for creating beautifully hand crafted macarons in artisan care in details.
Tina, head pastry chef, trained at Le Cordon Bleu in Ottawa where she honed her skills and after years of experience and practice decided she was ready to open up her own bakery in Toronto. With the assistance of Calvin, they braved the highly competitive restaurant world by opening up their shop. In December 2011, Butter Avenue opened just in time for the holiday season and their dream became a reality. The holiday special edition macaron boxes sold out within days of announcement. Today, their holiday offerings have become a highly anticipated limited edition that begins accepting reserve orders for their mid-November release as the holiday season kicks off. Butter Avenue doesn’t try to be anyone else in Toronto. The core of their business conceptually gives a sense of Japanese perfection with Scandinavian style. High quality and contemporary from the products to the shops’ design concepts and packaging design.
No detail goes unnoticed and quality control is of utmost importance. Whether it’s a new pastry creation or a partnership brand affiliation, Tina and Calvin ensure that their products meet their highest standards. Butter Avenue has been involved in partnerships including public and private events with luxury retailers, Holt Renfrew, Jimmy Choo, as well as launch special events with brands including L'Occitane en Provence, Uniqlo, Miele Canada among many others.
The Brand’s Promise:
“Butter Avenue offers an evolving selection of desserts and pastries created using classic French confectionary cookery and techniques, we pride ourselves on making our products with natural ingredients without added artificial flavours or preservatives.
With gratitude and humility, we conduct our business with order and creativity to fully indulge all your senses. In Butter simple is better, order is an expression and your experience is our reflection.”