2018 MACARON DAY @BUTTERAVENUE:
Butter Avenue is celebrating the 2018 National Macaron Day by creating 40 unique flavours!! 25% of the day’s sales will be donated to the SickKids Foundation in support of the SickKids VS campaign. The “VS. platform” represents a bold shift in tone of voice, highlighting the ‘fierce’ side of the patients, families and staff, and the ‘fight’ that occurs at the hospital each day.
“The reason to celebrate Macaron Day is to give back” said Tina Su, Executive Chef & founder of Butter Avenue. “We have been a long-time supporter of the SickKids Foundation and embrace what the organization stands for. Giving back to the community is a priority for us, we are thrilled to raise awareness and funds for this important charity, especially after visiting the SickKids Hospital in person last week with the team, meeting the hospital staffs and understanding how donations from local businesses can really help out the children in need. One of the exquisite flavour “The Dragon” is inspired by the patients I visited at the SicKids Hospital, the strength and power they have just like strong little dragons, fighting the sickness everyday!!”
This year we are taking it up a notch and introducing the flavours in 4 categories!
- Sweet Table – Flavours include “NY Cheese Cake”, “Crème Brûlée” and more
- Farmer’s Market – Flavours include “The Dragon”, “Black Sesame” and more
- Lounge Bar – “Mimosas”, “Bloody Mary”, “Pina Colada” and more
- Tea Salon – “Taiwanese Mountain Tea”, “Hojicha” and more
HISTORY OF MACARON DAY:
- Macaron Day is celebrated around the world on the same day and coincides with “Jour du Macaron” in Paris.
- The day originally was created in 2005 by La Maison Pierre Herme Paris in association with the Relais Dessert Association.
- The focus of the day is to celebrate the first day of spring and give to a local charity.
- Cities that celebrate Macaron Day include: Paris, New York, Toronto, Vancouver, London, Belgium, and Budapest. (Japan celebrates on March 21)
There are several variations of the beloved macaron. Butter Avenue focuses on the traditional French variety.
Several French cities and regions claim long histories and variations, notably Lorraine (Nancy and Boulay), Basque Country (Saint-Jean-de-Luz), Saint-Emilion, Amiens, Montmorillon, Le Dorat, Sault, Chartres, Cormery Joyeuse and Sainte-Croix in Burgundy.
The city of Montmorillon is well known for its macarons and has a museum dedicated to it. The Maison Rannou-Métivier is the oldest macaron bakery in Montmorillon, dating back to 1920. The traditional recipe for Montmorillon macarons remains unchanged for over 150 years.
The town of Nancy in the Lorraine region has a storied history with the macaron. It is said that the abbess of Remiremont founded an order of nuns called the "Dames du Saint-Sacrement" with strict dietary rules prohibiting the consumption of meat. Two nuns, Sisters Marguerite and Marie-Elisabeth are credited with creating the Nancy macaron to fit their dietary requirements. They became known as the 'Macaron Sisters' (Les Soeurs Macarons). In 1952, the city of Nancy honored them by giving their name to the Rue de la Hache, where the macaron was invented.
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